Books


Recommended Books on Publishing and Marketing:

These are some of the most helpful, comprehensive books I have read on publishing, book marketing and promotion. I encourage my clients to buy and read some of these essential reference books.

Note: Make sure you’re buying the latest edition, since many of these books have been updated and reprinted several times. They’re all available on Amazon.com, Barnesandnoble.com, Indiebound.org (if you prefer to buy from an independent bookseller) or may be found at your local bookstore.



The Essential Guide to Getting Your Book Published

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Essential Guide

by Arielle Eckstut and David Henry Sterry (Workman)

Coauthored by a literary agent and a book doctor, this book offers a terrific overview of every step of the publishing process. It’s primarily concerned with traditional publishing options, but does offer a section on self-publishing.

APE: Author, Publisher Entrepreneur: How to Publish a Book

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by Guy Kawasaki and Shawn Welch

You can’t miss this book’s attention-getting cover and title, and you shouldn’t miss reading it either. It was recently published by former Apple Evangelist Guy Kawasaki, who decided to learn everything he could about self-publishing. He teamed up with technology expert Shawn Welch to write this book. An excellent resource that’s engagingly written and inspiring to would-be authors.

Jeff Herman’s Guide to Book Publishers, Editors and Literary Agents 2013

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Jeff Herman Guide

by Jeff Herman (Sourcebooks)

Authors seeking a traditional publisher, agent or editor will find this book by leading literary agent Jeff Herman invaluable.

Write the Perfect Book Proposal

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by Jeff Herman and Deborah Levine Herman (Wiley)

Jeff and Deborah Herman’s book is designed for authors who want to write a nonfiction book proposal. It includes how-to advice and examples of 10 successful proposals that resulted in book deals.

How to Write A Book Proposal

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Book Proposalby Michael Larsen (Writer’s Digest Books)

Literary agent Michael Larsen offers step-by-step advice and examples on how to write an effective nonfiction book proposal. It’s a helpful starting point for authors who have never tackled a proposal before.

Dan Poynter’s Self-Publishing Manual, Volume 1: How to Write, Print and Sell Your Own Book

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DP Self-Publishing by Dan Poynter (Para Publishing)

Dan Poynter is known as the guru of self-publishing. After discovering the potential of desktop publishing in 1986, he went on to write and publish 120 books. He distills much of his hard-won knowledge and tips in this book, which he has frequently revised and updated, and travels the world speaking to writers’ and publisher’s organizations. This book is a must-read, as is Volume 2.

The Complete Guide to Self-Publishing

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Complete Guideby Marilyn Ross and Sue Collier (Writer’s Digest Books)

Wondering what’s involved in self-publishing a book and how to get started? This guide by Marilyn Ross answers your questions and provides guidance and publishing and marketing strategies.

1001 Ways to Market Your Books, 6th Ed.

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1001 Ways

By John Kremer (Open Horizons)

The bible on book marketing – an essential resource that should be on every author’s and publisher’s bookshelf. Some of the information is out of date since it was published several years ago; John Kremer is working on a new edition. But there’s still plenty to learn from the current edition.